Google’s Mobile First Index: 5 Experts Weigh In

If there’s anything you get from this post, let it be this: the idea of maintaining two separate websites is a thing of the past. Thanks to the mobile first index, desktop and mobile are now forever joined in Google’s eyes. They are peas and carrots, peanut butter and jelly, Ginger Roger and Fred Astaire. Google’s mobile index is quickly becoming (or some would say already … Read More

5 Tips for Creating a Brand Logo

A company’s first brand logo design is hardly ever its last. The progression of design is reliant upon skepticism. Frustrating? Of course. Rewarding? Ultimately, yes. Designing a logo is as daunting as writing a cover letter for a new job. The only difference is that instead of having an entire page to describe yourself, you have one image to capture who you are as an … Read More

Socializing Your Company: Social Media B2C Marketing Strategies for 2017

If you’re lucky enough to run a Business to Consumer (B2C) Company, you’re lucky enough to develop personalized social media B2C marketing strategies. Daunting? A little. But does this allow for creative expression? Absolutely. Social media B2C marketing strategies are your company’s legitimate excuse to execute your creative vices. Unlike B2B marketing, where you have to align your language to industry expectations, B2C marketing allows … Read More

Get Found Online

7 Small Business Website Tips for 2017 Designing a bad website can be like showing up to a first date with spinach in your teeth. From outside you seemed to have such potential, and then you opened your mouth and immediately turned off a potential suitor. Instead of turning away potential customers, design your website to invite them in, enticing them with colorful content and … Read More

10 Expert Views on Print vs. Digital Marketing

Has the student surpassed the master? Here’s how I see it: What’s the point in online dating? To eventually meet someone in person. What’s the point in ordering something online? So you’ll receive it in person. What’s the point in engaging in social media? So you can share what you’ve done in person. This is how marketers should look at print and digital media. The … Read More

In the Black

Now that we’ve peeked behind the color prints to see the four important inks known as CMYK, let’s consider all the fun that can be had with just one of them.The K…black ink. Putting your image on paper in a single black ink sounds pretty easy, and it is, if the file is created correctly. A color photograph such as the pumpkin picture below should … Read More

Are you ready for 2014?

As we wrap up 2013 and look ahead to a new beginning in 2014, this is a good time to evaluate our marketing efforts. What did you do in 2013? Did you achieve your desired results and goals? What do you have planned for 2014? Here’s a few general things to consider: Repeat: Some marketing ideas work every time. These are the ones you want … Read More

Partridge in a pear tree?

What’s a partridge and why is it in a pear tree? Ever wonder about the meaning to the lyrics of The Twelve Days of Christmas? Well, wonder no more! On the twelfth day of Christmas, my true love sent to me Twelve drummers drumming, Eleven pipers piping, Ten lords a-leaping, Nine ladies dancing, Eight maids a-milking, Seven swans a-swimming, Six geese a-laying, Five golden rings, … Read More

Passion for Printing

“We picture love as heart-shaped because we do not know the shape of the soul.” Robert Brault If you would like to receive a printed copy of the February calendar, please email your request to and we’ll be happy to send one to you. We hope our passion for printing shows in everything we do! Metrovista – Where Printing Means Business

Lucky in Business

According to tradition a four leaf clover brings luck to their finders, especially if found accidentally. March2014 Rainbows are considered lucky because of that pot of gold at the end of the rainbow. See a penny pick it up and all day long you will have good luck. Luck. It’s an age old debate of whether it exists or not. Many people find luck is … Read More