Stop Chasing Online Customers With Non Secure Websites!
The Basics of HTTPS website:
A new Google update for Chrome browser will be rolling out in July for all HTTP websites. Google is still looking out for users when browsing and making online purchases from different websites. Starting July of 2018, Chrome browser will show the level of security for websites in order to alert users before they share their credit card information, passwords, and other personal information online.
How will the Chrome update look like?
Currently, all HTTP websites show the exclamation mark. Most users overlook and/or don’t bother to read more details on the security level of the website they are visiting. For now, when you click on the exclamation mark, you can easily see more details stating this, “Your connection to this site is not secure, and you should not enter any sensitive information on this site because it could be stolen by attackers.” In July, all HTTP websites will actually say “Not Secure” in front of the URL. See the example below:
What is HTTPS?
Before learning about HTTPS, we need to understand what HTTP is, and what it does. HTTP stands for Hypertext Transfer Protocol. Its main purpose is to transfer information from a user’s web browser to the website they visit. This can be very dangerous when or if an outsider can interrupt the connection and accumulate the data that being sent to the website. Switching websites to HTTPS is a solution for data vulnerability and online security issues.
What is the main goal?
The main goal is to protect the end users from attackers. HTTPS does the same thing as HTTP with the additional security (hence, the ‘S’ at the end). Two security layers that protect users use a separate protocol called SSL (Secure Sockets Layer) and TLS (Transport Layer Security). These extra layers encrypts the data, so that it will be hard for third parties to get personal information that users provide when filling out a form or making an online purchase.
HTTP vs. HTTPS Websites
Where does this leave your website?
Users are aware of the risks and might not share any of their personal information on a website that is not secure. It is important for all websites to have the extra level of security for users’ protection and privacy. In addition to that, business owners should know that it is crucial for eCommerce websites to have high level security to maintain an online shop.
What is your website saying about your business?
1: Secure — Means the website is protected by an extra layer of security and users are safe to put their information.
The message you are sending to customers: “We are loyal and care about our customer’s security.”
2: Not Secure — means the website is using HTTP, therefore third parties can get the information that users are entering. People should be cautious when visiting these kinds of websites.
The message you are sending to customers: “We don’t know what we are doing, and/or don’t care about your security, we just want to sell our products.”
3: Not secure or Dangerous — means that the website has no security, and people should not put any information.
The message you are sending to customers: “Run for your life! We want you to buy from us, but whatever happens to your personal information is not our problem.”
Most businesses are shifting from HTTP to HTTPS websites in order to stay ahead of the game, provide their customers with the additional security that they need, and in order to stay relevant in a large pool of competitors. Because there are so many different levels of security within the HTTPS protocol, website owners must understand which level of security is necessary for them to operate their website properly. When faced with difficult questions on whether an informational website will need basic security or if your eCommerce websites need extra security in order to safely collect sensitive information (like banking information, security codes, personal addresses, and other data) Metrovista can provide support in picking the right security package for your company based on the nature of your website and the data you collect from users.