Important Things to Know Before Your First Logo Design
Getting a new logo is both exciting and challenging for most businesses. Logo design normally involve making major decisions that will follow your company everywhere. This is the foundation of your branding, therefore it is very important to get it right the first time.
First thing first, logo should represent you, your business, and what you stand for. Business logo gain value when it’s unique, have direct correlation to your business, and target the right audience. At Metrovista, we design business logos based on the business owners’ vision, goals, and audience.
Here are important things new business owners should keep in mind:
1: Competitor analysis
This is always a good start during the brainstorming stage. Look at your competitors’ logo first for inspiration and take note of things you like and things you don’t like while picking different aspects of logo that speaks to you. This will help you get ideas on which direction you need to go for your own logo.
This is another important factor that get forgotten most of the time. What feeling do you want your logo to invoke? Choosing from different feelings like happiness, anger, or sadness can be your starting point. The important question is how do you want your audience to feel when looking at your logo? Feel for a logo design can be presented by the color choice, text type, image, and more. Whichever feeling you pick, your designer will create a logo that speaks to the targeted audience directly.
3: Who is your targeted audience?
Considering your target is crucial when it comes to new logo designing. Your business logo should be able to speak to your audience. For example, a colorful logo with playful text, and cartoons will be great for businesses working with kids, while clean and sophisticated logo can represent a law firm.
Which Type of Logo is Right for You?
Company Name Logo:
These types of logo introduces the business to the community other than confusing people on guessing what your company is all about. A simple descriptive logo can easily be recognized and understood by your targeted audience. This is great for small businesses and startups.
These are logos with company name abbreviations like WHO, Logo like these works best with big and well known companies. Small businesses have a larger chance of misleading their audiences when using abbreviations.
Iconic Image Logo:
The ideal iconic image logo is the one that represent what your company is selling. For example: An image of a book can easily be used in library logos, school and other intellectual places while a restaurant can have an image of food they serve. This type of logo is ideal for established companies only. It is almost always that companies start with a combination logo, then change to iconic image logo once the brand is established and become well known to the public.
The combination of company name and iconic image can make a great logo. This is very straight forward and easy to understand for different audiences. Both start up businesses and established businesses are using this types of logo for branding purposes. Combination logo type is great for small and startup businesses.
Logo is a foundation of business branding and marketing. This is a stage that startup business owners cannot afford to get wrong. Award winning graphic designers at Metrovista have the experience and tools to guide you during the logo design process. Whether you need a new logo, or need consultation for your current logo, we will help you get it right!