Things Most Business Owners Wish They Knew About.
Starting a new business can be both exciting and overwhelming. It’s amazing to be able to create the foundation of your business, but can be time consuming when putting all the pieces together before the business can officially start. Whether you are considering an online shop or a physical store, all businesses need to have an experienced marketing consultant to help make the most rewarding decision in a long run.
You might have the business plan, and an idea on where you want to take your business. The first question that keep most new business owners awake is how to achieve business goals in a limited budget. Making smart decisions from the beginning will save you time and money.
The most common identity struggle that new business owners face include business name, logo design, and branding. Here are few tips to narrow down your options and get the branding task right the first time!
1: Business Name
First thing first, you need to select the best business name that will not only represent you, but also reflect the services you are offering. Before going with just any catchy phrase, it’s important to consider the nature of your business and the emotional value you want to associate your business with. The best names are the ones that require less explanation. For example, a simple name like “online coupons” is both catchy and self explanatory. A simple name like this can easily be a great foundation for your branding.
2: Logo Design
Once you’re happy with your business name, the next thing to consider is your logo. Logo design is as important as the company name. The use of colors, images, or symbols can influence the overall image of your company. Click here to read the article on what to consider before your first logo design. Most successful logos consists of simple and unique designs that have direct reference to the company. It’s important for new business owners to understand that cheaper isn’t always the way to go when it comes to business logo design. Below are some questions to ask your logo designer before investing time and money:
- Is the designer working in Illustrator? Logo created in photoshop, word document, or other software is hard to edit and maintain quality when used in different materials.
Vector files are the best when it comes to logo design. It’s important to keep in mind that marketing pieces will require vector artwork to be able to utilize your logo for different uses without losing quality. Things like repurposing your logo for a website, social media, t-shirts, promotional products, stationary, and more can be easily handled when using proper files.
- Will the designer create unique logo tailored to your business? If the new logo looks familiar to you, then it’s probably from somewhere else. Your logo need to be as unique as your business.
Great logo consist of a symbol (icon), business name, and tagline that will provide more information (or clarity) if the business name is too general. For example, a laser cutting company with an Eagle for their logo would want to have a tagline to provide more information about the business like “Laser Precision You Can Trust.” Visit our website to see some of our creative logo designs for Orlando businesses.
The last and most important thing to work on is branding. Once you have a business name, and a logo, everything else will fall into place. How people see your company depends on how you present it.
Having a strong online and offline branding strategy will help you increase awareness, and bring new customers to your business.
Only use their logo for their marketing pieces. It’s also important to stay within the same color scheme, fonts, and slogan in order to maintain uniform branding. Business branding always suffer when companies keep changing key elements of the brand. Metrovista will help you establish and build your brand online and offline.
Be consistent when it comes to putting marketing collateral together like banners, promotional products, business cards, websites, social media accounts and more. Not all businesses need to have all these things but depending on the nature of your business and your goals, you might want some to go along with your business strategies.
Contact Us. We’re here to help. Contact marketing consultants at Metrovista to discuss your goals and steps you need to take for your new business.
Metrovista have a team of experienced online and offline marketers, graphic designers, and print experts who will work with you to launch your new business and help you succeed in a long run. Whether you need help with a business name, logo design, or branding, we have you covered!