The tactile experience of print is still alive and actually having a come-back, according to Richard Romano’s My Print Resource Online Exclusive.
“…high-quality papers, specialty substrates, can make a big difference in grabbing attention, boosting response rates, and demonstrating that print is the effective-perhaps even sexy-communication medium it always was.”
Our friends at Café Artscience understand this and printed their menus on a linen stock to give their dining guests a tactile titillation. The stimulation while holding the raised linen texture is subtle. But even if subliminal, texture communicates elegance.
“Brand owners who had been switching a lot of their marketing to web-only or electronic-only have come back around to a combination of print and electronic,” said Ann Whalen, VP of Marketing for Appleton Coated. “They found out they were not getting as good of a marketing response with Internet-only.”
In a world drowning in screens, brand owners are embracing print to stand out in the crowd. A strategic plan of combining electronic and print media can make your brand memorable. Why not tweet about a great offer you have, following it up with a postcard mailing? At that next trade show, hand out brochures that mimic the same branded look as your Facebook announcement. Or leave a sleekly printed folder at your next sales call, following it up with a heartfelt email message a few days later.
So if you’re trying to entice new business, remember that print is not just a visual medium, it appeals to the sense of touch as well. Strategically planned paper and print techniques can have a lasting impression that can enhance your customer’s experience. Let us show you how! Call 407-331-5100 or email to firstname.lastname@example.org.
To see the full article from My Print Resource,click on the link below.
50 Shades of Grade