What is it?
Branding is the process of creating and choosing identifying markers, such as names, colors, logos, fonts, etc., to create an identity/look for a product or company. Branding is about visuals, to a point, it is also a method of communicating your goals and intentions to your employees and customers. Branding is about using a company’s brand to put the power of the brand into products and services. It’s important for all elements of your branding to be consistent and work together, to create a cohesive image. To create a cohesive image, we offer a branding package that covers all your bases. Our branding packages at Metrovista include up to 6 original logo design concepts, up to 2 hours of revisions or new logo concepts, white or black versions of logos (if applicable), horizontal/vertical versions of logos, a logo package, a branding style guide, a business card design, stationery design (letterhead and envelope), social media branding, packaging design, brochure design, flyer design, rack card design. All corporate branding projects are different, each project is customized to meet your needs. Services may replace with similar valued services as needed.
Why is it important?
Branding creates a clear and cohesive identity for a product or company, making it easier for customers to identify that product or company. With branding, differentiating between companies also becomes easier for customers. By building a brand, you and your company are making a promise to your customers about what to expect from your products and services. Consistent and smart branding creates strong brand equity, adding value to your product and services, allowing you to charge more than your competitors, if wanted. A well-designed brand can start to attract potential customers, before they even interact with a product. A strong brand makes it easier for your satisfied customers to praise and refer your products and services. Consistent branding, from the signage to the company materials, create a cohesive and professional image for a company. Branding helps to create and build a good reputation for a company, it gives an image to grow around. Good branding even provides motivation and direction to your employees, it provides clarity on how to meet your organization’s goals.
How we do it.
Starting a new business or starting over can be tough. Our team is ready to help relieve the stress of “figuring it out” on your own by giving you our easy toolkit packages for whatever company needs upon starting. Want to know more, contact us about our branding packages and let us help you get everything you need out of the gate!