What is Search Engine Optimization?
Search Engine Optimization, more commonly referred to as SEO, is a set of tactics and techniques to help web content rank higher in organic searches on search engines such as Google, Bing, Yahoo, etc. Search engines employ the use of algorithms to determine if a site result is relevant to a user. SEO is an exercise with technical and creative skills, both are necessary to improve rankings, boost traffic, and raise awareness when it comes to search engines. SEO algorithms are always changing to prevent people from abusing the system, for this reason, it is important to always be up to date on current SEO practices to keep a good ranking. It is most important to make relevant and quality content, never put too much effort into a specific SEO algorithm, because as soon as updates are made, your site could be affected immediately. Properly utilizing SEO makes your site visible to potential customers and people looking for your content. Ideally, SEO is about making a website friendlier for search engines, and for the people viewing it as well.
Why is it important?
Today, search engines are the primary method used to navigate to websites. Even if users specifically wish to visit your site, it is not typical for people to type a site’s URL to find it, it is now far more likely for people to go through a search engine to find your site. Most users typically only click the first result, making it that much more important to rank well in search results. Having poor SEO can lower your ranking on search engines, making it more difficult for current and potential customers to find your website and content, leading to a potential loss of revenue. And in the worst case, search engines cannot find your site at all. Search engines are always trying to deliver the best results to their users, because of this they are constantly trying to improve their own algorithms. SEO is a way for companies to use these algorithms to their advantage to ensure their content is getting to customers
SEO Stats you should know
- Leads generated through organic search (SEO) have a 14.6% close rate, compared to an 8% close rate for email marketing and 1.7% close rate for cold calls*
- 55% of purchase-related conversions occur within 1 hour of the initial mobile search*
- 89% of consumers use search engines for purchase decisions*
- 71% of business purchase decisions are started with a search engine*
*Data sourced from Brafton.com and SearchEngineLand.com
How we do it.
Our team is laser-focused on getting you results and helping you beat out your competition online. Our first step is to do a competitive analysis that narrows down the keywords that you need to increase your presence in search engines, both in the short and long term. The next step is to create a wealth of materials we can share online to increase your rankings on Google, Yahoo and Bing.
The range of content we create will include everything from blogs to press releases, infographics, social media posts and video submissions. We also optimize your on-page content to make sure your website is aligned with your SEO goals. From there, we will develop monthly analytics reports that track your progress and adapt the original plan as needed to meet your ongoing needs.
Whether you are a local business owner managing your own marketing or a nationwide firm hoping to grow and scale in the coming year, we can help!