Social Media Marketing

What is it?

Social media is a medium for people to interact and engage in conversations online. One of the cornerstones of social media is the ease in which users can generate and submit their own content to social platforms. Individuals and companies are able to produce content and share it with users who are currently engaged with them or even give those who are not the opportunity to connect. Social media marketing is about utilizing social media to reach customers, raise brand awareness, generate leads, show off content, and much more. It is typical to market on social platforms, such as Facebook, Twitter, Linkedin, and Instagram, but this can vary depending on your company and its target audience. There is also value found in other platforms, like Google+, Pinterest, Snapchat, and more, if your company is interested in exploring these channels. As more social media platforms are developed and monetized, the preferred sites for marketing and promoting content will change. Each platform is different and it is important to research which platforms are best fit for advertising your company before putting resources towards them. It is also just as important to make sure that your content (hyperlink “content” to content writing page) for each social media channel is catered to the audience within the platform. Social media is growing and it is a good idea to start the journey in growing your audiences within.

Why is it important?

Social media marketing can be a very feasible and powerful tool, if done correctly. There are several prominent brands who have become very popular on social media sites because of their utilization of the platforms for marketing purposes. These companies reap the benefits of having their customers and fans so engaged that they spread the company’s advertisements online for free. As we know, ‘Positive Word of Mouth’ is marketing that sells itself 10 times over!

It is typically free to create accounts and start making posts on social media platforms. The costs associated with Social Media Marketing is primarily the cost of time. It takes time, and most often, expertise, to effectively plan and create the content to post. However, if you wish to spend money on advertising, most sites also offer tools for paid and promoted content featured (hyperlink with paid ads).

With 79% of online adults using Facebook (PEW Research Center), marketing on social media can reach a large audience, with minimal costs to you! Social media has the unique benefit of facilitating brand and customer interactions, allowing customers to easily give you feedback so your company can understand its customer base a bit more.

How we do it.

Engagement with your social media posts can be directly tracked through the number of times a user interacts with your post, also providing feedback.


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“It’s very rare that you find a company that cares about your success and really works with you every step of the way…”

– Andrea Barbosa (owner of Norah By Earth)