Digital Printing and Offset Printing
What is the difference?
Digital printing and offset printing are two different methods of printing. Offset printing uses plates, which transfer an image onto a rubber roller, the image is then rolled onto paper. It is referred to as offset printing because the ink is not placed directly onto the paper. Offset printing can print on a wider variety of papers, it is the highest possible printing quality, and is better for larger runs as the price per page goes down as the amount increases. There are a few cons to offset printing as well: offset printing takes longer to print, longer to dry, and the cost is higher than digital printing for short runs. Digital printing uses an inkjet or laser to print. Digital printing is best for smaller quantity runs, shorter turnaround, variable data printing (using database-driven print files to personalize printed materials in a single run), and it is easier to proof. However, digital printing does not have as many paper choices and it still cannot quite match the print quality of offset printing.
Why is it important?
Utilizing print and printed materials has several benefits. Printed materials are tangible, they can be held onto, sitting in office spaces for months and years long after they are initially received. Print is an excellent opportunity to establish your brand and create brand recognition by utilizing colors, fonts, logos, and even textures. Unique and well-designed printed materials will draw viewers in, leaving a lasting impression. High quality printed materials create an impression of professionalism and attention to detail, which will carry over to their opinion of your company. Printed materials that look cheap and unprofessional will have the opposite reaction, causing people to question the quality of your company’s products and services. On average, printer materials have a longer engagement time than websites. In addition, full attention is devoted to printed material, as opposed to digital materials which come with more distractions, allowing for deep reading and deep thinking. With digital advertising becoming more commonplace, this has freed up space in print advertising, making print media a new trend again.
How we can help.
Crisp, clean and cut to perfection, Metrovista’s polished creations are the result of a wide range of finishing, copying and printing services. Existing print material is transformed into either Color or Black & White copies of exclusive professional quality.
Our digital and offset press specialists’ keys in on what it means to produce quality products. Our equipment and expertise provide our clients with timely service without compromising the quality of work. Our addition to our Digital Printing equipment list includes the Xerox Versant 2100. Our unique symmetry of printing services allows for the high-speed production of greater volumes with a quicker turnaround of highly detailed Color and Black & White print perfection.
In addition to supreme printing services, Metrovista offers a wide range of Finish Solutions including, but not limited to:
- Variable data processing
- And many, many more!
Be it business forms, business cards, postcards, flyers, or vibrant full-color catalogs, Metrovista provides the care, capacity, and expertise to meet your print communication needs.
Didn’t hold onto the original digital files? Don’t worry. We can create new digital scans at your convenience. Any pieces that require a little bit more of our special attention are expertly handed thanks to a wealth of experience in color matching and printing mastery.