2018 Must Know Marketing Tips!
People receive a lot of papers in their mailboxes daily. More than 70% of those papers end up in trash, unread, or get lost in a pile of junk mail. Creativity is highly needed to stand out and give your customers a reason to trust you and consider doing business with you from the first direct mail you send.
This marketing strategy helps with brand awareness and name recognition. New business owners need to introduce their services to their neighbors and prospective clients in order to increase your customer base.
Quality over quantity
Direct mail marketing is not a one time fix. This is an ongoing process that require time, research, and strategy adjustments while focusing on what works best for a certain brand.
Direct mail marketing strategy need to be well planned out, from the beginning to the end. Some businesses don’t succeed in direct mail marketing not because they don’t have great ads or designs, it’s mostly because they lack strategic plan from the beginning and have poor execution. Below are the most important stages to consider to get the best results.
Direct Mail Marketing Stages:
1: Don’t just send it. Research, research, research!
Find your niche, conduct a research on your audience, and create a marketing strategy around your targeted audience. Instead of sending your ads to the mass, only focus on the people who are more likely to use your products and/or services. For example, instead of printing 1000 copies to send to everyone, you can easily target 200 people who are more likely to do business with you (based on your research findings and tailor your marketing around them).
After knowing your audience, all your designs should focus on the audience’s culture, behavior, and demographic characteristics. Choose your colors wisely, and strategize your designs to attract your targeted audience. There are different ways to approach businesses. For example, a simple and basic design could work for a small business, while getting attention from law offices or other big businesses, a unique, straight forward, and professional look will work best.
3: Get creative
How you present your offer will determine whether your ad will stand out of the pile or go straight to the trash. It is advised to add something they value, unique, and usable like product samples, coupons, promo codes, free products or services, and more. Most people toss the mail they don’t recognize even before reading it, but will give a second look if there’s something different.
Create unique content to attract people to read more. Keep in mind that consumers are very busy and have short attention spans, therefore make sure your information is fresh, short, and tell them why you are the best hence, why call you and not your competitors. Clear call to action is another important factor. What do you want people to do? Decide whether your call to action is call, email, and make it clear to your audience. Make sure your content is right to the point!
5: Follow up
The most important stage of direct mail marketing is the follow up process. Follow up is one of the things that most businesses fail to do. You need to be stand by and be ready for the clients once they reach out to your business. Whether your ad asked people to call, email, or fill out a form, you need to respond on time and follow up on all inquiries. Never leave future clients hanging after attracting them the business.
Four things you can get from a follow up:
- Respond to inquiries
- Clarify any misinformation
- Get feedback
- Do business with the right clients
An effective direct mail marketing strategy is easily said than done. It requires a good plan, budget, dedication, patience, and time to get the best results. Most people believe they can do it after reading a blog or two about direct mail, but there are a lot of challenges that an experienced marketing company can easily solve. Team up with the best marketing adviser at Metrovista, sit back, and enjoy the results! Visit us for a free consultation on your marketing strategies.
Feel free to comment, share tips, and advice on your direct mail marketing experience.