Things You Need to Know About Social Media Platforms and How They Can Affect Your Business
Who uses social media?
For sometime, social media have been a place for people to reconnect with lost friends, family, and make new friends. Social media has gained a different perspective throughout the years. Apart from connecting with loved ones, social media is also used as a place people can freely express their feelings and share information with friends, strangers, and even teachers communicating with parents.
Is social media good for business?
Since many people spend most time browsing or connecting in social media, businesses had to follow the trend. Most businesses are taking advantage of social media marketing to reach their targeted audience. Whether it’s for sharing important information, or advertisements, social media is used as a hub to attract new customers.
Some marketers might tell you to join all or most of the social media platforms to take advantage of brand visibility. Well, that is may not be true for all industries or businesses. Businesses should pick social platforms depending on the company, audience, and the message.
Below are some of the most common social media platforms that businesses use for brand awareness and marketing. Read on to know which one will work best for your brand.
This is a very famous social platform than most. Most, if not all, businesses use this platform. Facebook is a great place to share information about your brand, and reaching out to your friends and customers in case of any new information. Just to name few, below are some benefits of Facebook.
Check in feature is awesome for businesses with physical locations. As an old saying, “monkey sees, monkey do” people are more likely to visit your business when they see that their friends were there.
Review feature: This is great place to broadcast your reviews whether for services, products, or brand. Most of us don’t like to be guinea pigs when it comes to new products or services. People depend heavily on peer reviews before buying anything online or committing to a certain brand.
Ads feature: Well, if organic traffic is not fast enough, Facebook ads are a great way of putting your brand in front of your targeted audience.
This platform is great for quick updates, making connections, and interact with other brands, influencers and people that you might not connect with normally.
Twitter benefits include the opportunity to reach out to many people that you might not be able to reach otherwise. Twitter ads have great analytics insights and features to help you analyse your campaign on what’s working and what’s not working for your brand to help you steer your campaign to the right direction. This is a great way to broadcast your message based on your focused audience.
This is an example of a famous saying, “A picture is worth a thousand words.” Instagram is an image based platform whereby brands and individual users tell their stories visually.
Instagram is a great options for people who want to promote their brands, products, and services through images and videos. Businesses can get the full benefit when using high quality images or videos with the combination of strategic descriptions, the use of targeted hashtags, and interactive following.
This is another image based platform which started as a place where people get tips and advice on how to do things, steps on making your life easier, etc. Pinterest is a great platform for bloggers and/or businesses with blogs. Great images will help you get the most pins and easily improve your website visits.
Let the best image win! Keep in mind that not all images are the same, short videos and images for Pinterest need to be beneficial before it can bring value to your business. Most images that have the most traffic are infographics, images with catchy titles, informational, etc.
The only thing you should know about pinterest is that, most users are women. Therefore, it will be the most favorable if your targeted audience is women compared to men.
Every business can benefit from all these platforms. Business can share information, connect with new clients, share content from website and blogs, and more. A great thing about all these social platforms is the fact that you can easily get the maximum benefits by creating ads for business promotions.
Before deciding which social media platform to choose, you need to consider your message, your audience, budget, and the nature of your business. It is also important to test different platforms and pick the most rewarding before you invest in any social platform. Partnering with a marketing company like Metrovista can guide you to the right direction. For those who would want to take a crack at all social platforms, there’s always “think outside the box” strategy. Some social platforms strategies might come out naturally, while others might require some creativity to relate to your audience.